Ecommerce Advertising Summit Webinar Recording July 14th 2020 Topics Covered •   Introduction to Ecommerce Channel Optimization •   The Critical Role Of Channel Optimization In Building A Modern Ecommerce Business. •   New KPIs and strategies to win at ecommerce advertising •   Impacts of COVID on overall Ecommerce business strategy on Hardlines industry •   New Kpis And Strategies To Win At Ecommerce Advertising •   Incremental Growth By Moving From ROAs To Share Of Voice

 

Our Speakers

Webinar Recording

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1:14:07
About Wistia

Ecommerce Advertising Summit Webinar Recording

Speakers & Topics

Guru Hariharan

Guru Hariharan, Founder & CEO (CommerceIQ)

Introduction to Ecommerce Channel Optimization

Don Brett

Don Brett, Global Chief Digital Officer (NBG Home)

The Critical Role of Channel Optimization in Building a Modern Ecommerce Business.

Robert Wainberg

Robert Wainberg, Ecommerce Channel Manager (Avery Products)

New KPIs and Strategies to Win at Ecommerce Advertising

Amy Zmolek

Amy Zmolek, Ecommerce Manager (Green Works Tool)

Impacts of COVID on Overall Ecommerce Business Strategy on Hardlines Industry

Heath Wills

Heath Wills, Executive VP, Direct Commerce (Flexsteel Industries)

Impacts of COVID on Overall Ecommerce Business Strategy on Hardlines Industry

Steve Daigh

Steve Daigh, Sr.Director (Spectrum Brands)

New KPIs and Strategies to Win at Ecommerce Advertising

Himanshu Jain

Himanshu Jain, Head of Ecommerce Advertising Solutions (CommerceIQ)

Incremental Growth by Moving from ROAs to Share of Voice