On Demand Webinar

Ecommerce Advertising Summit Webinar Recording

Topics Covered

  • Introduction to Ecommerce Channel Optimization
  • New KPIs and strategies to win at ecommerce advertising
  • Incremental Growth By Moving From ROAs To Share Of Voice

Webinar Recording

Speakers & Topics

Time:

04:45

guru-speaker1

Guru Hariharan, Founder & CEO (CommerceIQ)

Introduction to Ecommerce Channel Optimization


Time:

11:14

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Don Brett, Global Chief Digital Officer (NBG Home)

The Critical Role of Channel Optimization in Building a Modern Ecommerce Business


Time:

25:30

robert

Robert Wainberg, Ecommerce Channel Manager (Avery Products)

New KPIs and Strategies to Win at Ecommerce Advertising


Time:

43:03

amy

Amy Zmolek, Ecommerce Manager (Green Works Tool)

Impacts of COVID on Overall Ecommerce Business Strategy on Hardlines Industry


Time:

43:03

heath

Heath Wills, Executive VP, Direct Commerce (Flexsteel Industries)

Impacts of COVID on Overall Ecommerce Business Strategy on Hardlines Industry


Time:

1:00:03

steve

Steve Daigh, Sr. Director (Spectrum Brands)

New KPIs and Strategies to Win at Ecommerce Advertising


Time:

1:20:41

himanshu

Himanshu Jain, Head of Ecommerce Advertising Solutions (CommerceIQ)

Incremental Growth by Moving from ROAs to Share of Voice