Brands are choosing CommerceIQ over NIQ Digital Shelf. Learn why.

Boost ecommerce sales with superior data transparency and AI-powered automation

CommerceIQ's AI-powered platform delivers comprehensive digital shelf insights, unmatched data transparency, and advanced automation to elevate your ecommerce success. Align your sales, performance marketing, and executive teams with a single source of truth and experience the CommerceIQ advantage.

NIQ Digital Shelf was previously known as Data Impact.

See how CommerceIQ can take your retail ecommerce to the next level.

Why CommerceIQ vs. NIQ Digital Shelf

Incrementality

CommercelQ uniquely measures the incrementality of investments with Amazon and other retailers, identifying the best opportunities for growing Share of Voice and Overall Profitability.

AI-based Incrementality standardizes media ROI using iROAS (Incremental Return on Ad Spend) to truly estimate net new sales.

Transparent, reliable & actionable data

Our data goes beyond numbers; it forms the basis for informed decisions. While others may offer data services we ensure ours is crystal clear, reliable and immediately actionable.

Our Transparency Dashboard openly highlights any inaccuracies in our data, unlike competitors who are secretive about their data accuracy.

Proven automation vs. unproven features

What makes CommerceIQ unique is our ability to seamlessly integrate insights, with automation tools. Unlike our competitors’ offerings that stop at providing insights we go a step further by translating them into steps.

Our interconnected platform enables you to automate ecommerce processes, saving time and resources.

Digital shelf integration with sales & advertising

Our Digital Shelf seamlessly integrates with Retail Media. We provide 24/7 bid optimization driven by share of voice, availability, & other key metrics. Whereas our competitors offer limited Retail Media integrations, often lacking critical automations.

Dynamic categorization

CommerceIQ uses dynamic categorization aligned with your internal reporting taxonomy, leveraging thousands of search terms to accurately reflect how products are surfaced on Amazon. This ensures that you get the most precise view of your market positioning

CommerceIQ: the trusted choice with G2 leader badge

Experience unmatched excellence with CommerceIQ's G2 leader recognition

CommerceIQ, a G2 Leader, stands out with exceptional customer satisfaction, innovative solutions, and strong market presence. We offer advanced analytics, automation, and real-time insights to optimize ecommerce strategies and drive growth. Discover why industry leaders trust CommerceIQ.

Trusted by world-class brands

Explore why leading brands choose CommerceIQ over NIQ Digital Shelf

Global presence

CommerceIQ has sales and support teams based in North America, Europe, and Asia—providing the agility and regional acumen necessary to better understand the nuances of each market, time-zone advantages, and an accurate omnichannel view of the world.

Daily scraping & insights

Our Digital Shelf Analytics stands out by offering intraday data scraping, surpassing competitors who only scrape data on a weekly basis. We gather information up to 6 times a day allowing us to provide real time insights on SKUs and keywords up to 24 times daily.

Retailer breadth

CommerceIQ provides coverage across 950+ retailers in over 50 countries with expansions. This wide global reach enables your brand to expand internationally and effortlessly access worldwide markets.

Next-gen machine learning

Our advanced category modeling – including best seller rank, share of voice, and review velocity – delivers nuanced and 90%+ accurate estimations. Unlike some competitors, our numbers are trusted, actionable, and aligned with client expectations.

Child-level ASIN accuracy

CommerceIQ uses review velocity and various other signals at the child ASIN level to provide much more accurate market share data at both parent and child levels. This ensures granular visibility and better decision-making.

Incremental growth

CommerceIQ's Retail Media Management offers a unique advantage with a proprietary AI model that focuses on incremental growth. Unlike traditional ROAS-based optimizations, we prioritize true incrementality with our groundbreaking iROAS metric. By incorporating dynamic factors like share of voice and search rankings, we measure and optimize the real impact and efficiency of advertising, driving proven growth within the same budget.

Accurate market share insights

Our detailed category modeling, including factors like best seller rank, share of voice, and review velocity provides estimations exceeding 90% accuracy. Clients trust our numbers for insights aligned with their expectations, unlike some competitors.

Comprehensive retailer and geo coverage

950+ retailers. 100+ mobile apps. 50+ countries. We deliver the best-in-class category insights across your retailers, products, competitor activity and more.

CommerceIQ vs. NIQ Digital Shelf feature comparison

✅ Full functionality with clear advantages ❌ Limited or missing functionality

Digital Shelf feature

CommerceIQ

NIQ Digital Shelf

Retailer coverage

600+ retailers in 60+ countries

70+ retailers in 60+ countries

Mobile app coverage

50+ mobile apps

No mobile app coverage

Intraday scraping

1-4 times per day, top SKUs up to 24x daily

Once per day with human validation

Share of voice

Thousands of keywords monitored

~1,000 keywords per client

Store-level data

Available for top retailers, includes inventory

Limited store coverage, inventory data available

Share of shelf

Organic, Paid, Multiple placement metrics

Share of Assortment, Search, Content, Sales, Banners

Data transparency

Customer-facing dashboard

Raw data exports, dedicated verification teams

Advertising integration

Full integration, 24/7 optimization

Data feed for 20 retailers, partnership with Skai

Onboarding

1-2 weeks

6-8 weeks

Market Share feature

CommerceIQ

NIQ Digital Shelf

Scraping frequency

Data refreshes twice weekly

Data provided once weekly

Customizability

Customize categories

Must use Amazon categorization

Market share coverage

Amazon, Walmart, Target, and dozens more

Amazon US only, limited global capability

Sales & revenue

Weekly revenue estimation for all competitor brands

Limited, shows missing data without solutions

Integrations

Delineates 1P vs 3P, estimates competitor ad spend

No easy way to filter out 3P sellers

See for yourself why leading brands choose CIQ.

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Retail Ecommerce Management by CommerceIQ

An all-in-one platform for brands to plan, monitor, and execute their ecommerce businesses

Connected

Break down silos in your organization by giving your sales, marketing, brand, supply chain and agency teams access to a single unified platform.

Intelligent

Empower your teams with the information they need at their fingertips. Streamline measurement and planning processes, so you can focus on the results that matter most.

Automated

We’re leading the charge on reducing repetitive manual tasks with predictive analytics and automated actions and insights, allowing you to maximize your return on investment.

One smart platform for your retail ecommerce business. Finally.

CommerceIQ is the pioneer in helping brands win through retail ecommerce channels like Amazon, Sam's Club, Kroger, Walmart.com, and Instacart, where 85% of all ecommerce happens. CommerceIQ's unified platform applies machine learning and automation across marketing, supply chain, and sales operations to help brands unlock the secret to gaining market share profitably.

Ecommerce Sales Operations

Track and improve your performance across sales, operations and media metrics, including SKU-level profitability and market share.

Profit Recovery Automation

Machine driven approach to identify shortage drivers and dispute 100% of shortage dollars which nets a 70% success rate.

Retail Media Management

Full funnel single source of truth for retail media spend, performance and optimization across your omnichannel team.

Digital Shelf Analytics

Enables brands to ensure the right assortment, availability and fulfillment methods down to a brand, category, and regional market level.

Here's what our customers are saying

"Before working with CommerceIQ, we were too focused on analyzing advertising in a vacuum using established KPIs such as return on ad-spend (ROAS) and CTR...we exceeded our sales goals."

Head of Ecommerce

EltaMD

“I’ve been impressed by how quickly the CommerceIQ Channel Optimization Platform and ecommerce experts have become an integral part of how we run and profitably grow our Amazon business."

Steve DaighSr.

Director of ecommerce

“Granularity is super-important to PepsiCo…CommerceIQ’s coverage is great and they were able to provide exactly what we needed. CommerceIQ offers a slick user interface and intuitive dashboards."

Michael Gold

PepsiCo Strategy & Ecosystems

See how Digital Shelf Optimization will drive actionability in your organization

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