Brands are choosing CommerceIQ over Profitero. Learn why.
Boost ecommerce sales with superior data transparency and AI-powered automation
CommerceIQ's AI-powered platform delivers comprehensive digital shelf insights, unmatched data transparency, and advanced automation to elevate your ecommerce success. Align your sales, performance marketing, and executive teams with a single source of truth and experience the CommerceIQ advantage.
See how CommerceIQ can take your retail ecommerce to the next level.
Why CommerceIQ vs. Profitero
Incrementality
CommercelQ uniquely measures the incrementality of investments with Amazon and other retailers, identifying the best opportunities for growing Share of Voice and Overall Profitability.
AI-based Incrementality standardizes media ROI using iROAS (Incremental Return on Ad Spend) to truly estimate net new sales.
Transparent, reliable & actionable data
Our data goes beyond numbers; it forms the basis for informed decisions. While others may offer data services we ensure ours is crystal clear, reliable and immediately actionable.
Our Transparency Dashboard openly highlights any inaccuracies in our data, unlike competitors who are secretive about their data accuracy.
Proven automation vs. unproven features
What makes CommerceIQ unique is our ability to seamlessly integrate insights, with automation tools. Unlike our competitors’ offerings that stop at providing insights we go a step further by translating them into steps.
Our interconnected platform enables you to automate ecommerce processes, saving time and resources.
Digital shelf integration with sales & advertising
Our Digital Shelf seamlessly integrates with Retail Media. We provide 24/7 bid optimization driven by share of voice, availability, & other key metrics. Whereas our competitors offer limited Retail Media integrations, often lacking critical automations.
Dynamic categorization
CommerceIQ uses dynamic categorization aligned with your internal reporting taxonomy, leveraging thousands of search terms to accurately reflect how products are surfaced on Amazon. This ensures that you get the most precise view of your market positioning
CommerceIQ: the trusted choice with G2 leader badge
Experience unmatched excellence with CommerceIQ's G2 leader recognition
CommerceIQ, a G2 Leader, stands out with exceptional customer satisfaction, innovative solutions, and strong market presence. We offer advanced analytics, automation, and real-time insights to optimize ecommerce strategies and drive growth. Discover why industry leaders trust CommerceIQ.
Trusted by world-class brands
Explore why leading brands choose CommerceIQ over Profitero
Global presence
CommerceIQ has sales and support teams based in North America, Europe, and Asia—providing the agility and regional acumen necessary to better understand the nuances of each market, time-zone advantages, and an accurate omnichannel view of the world.
Daily scraping & insights
Our Digital Shelf Analytics stands out by offering intraday data scraping, surpassing competitors who only scrape data on a weekly basis. We gather information up to 6 times a day allowing us to provide real time insights on SKUs and keywords up to 24 times daily.
Retailer breadth
CommerceIQ provides coverage across 950+ retailers in over 50 countries with expansions. This wide global reach enables your brand to expand internationally and effortlessly access worldwide markets.
Next-gen machine learning
Our advanced category modeling – including best seller rank, share of voice, and review velocity – delivers nuanced and 90%+ accurate estimations. Unlike some competitors, our numbers are trusted, actionable, and aligned with client expectations.
Child-level ASIN accuracy
CommerceIQ uses review velocity and various other signals at the child ASIN level to provide much more accurate market share data at both parent and child levels. This ensures granular visibility and better decision-making.
Incremental growth
CommerceIQ's Retail Media Management offers a unique advantage with a proprietary AI model that focuses on incremental growth. Unlike traditional ROAS-based optimizations, we prioritize true incrementality with our groundbreaking iROAS metric. By incorporating dynamic factors like share of voice and search rankings, we measure and optimize the real impact and efficiency of advertising, driving proven growth within the same budget.
Accurate market share insights
Our detailed category modeling, including factors like best seller rank, share of voice, and review velocity provides estimations exceeding 90% accuracy. Clients trust our numbers for insights aligned with their expectations, unlike some competitors.
Comprehensive retailer and geo coverage
950+ retailers. 100+ mobile apps. 50+ countries. We deliver the best-in-class category insights across your retailers, products, competitor activity and more.
CommerceIQ vs. Profitero feature comparison
✅ Full functionality with clear advantages ❌ Limited or missing functionality
Digital Shelf feature
CommerceIQ
Profitero
Mobile app coverage
Digital Shelf Measurement on 50+ mobile apps
Not available
Intraday scraping
Most information scraped 1x/24 hours; Top SKUs and keywords measured up to 24x daily
Most products scraped 1x/24 hours; Some data pulled more frequently for high volume items
Content scoring
Proprietary Content Score; Alerts for content changes or inaccuracies
Content benchmarking; Estimates score improvement from recommended actions
Share of voice coverage
Thousands of keywords monitored
Requires additional products (Share of Search from Profitero, Pacvue or Skai)
Store-level data
Available for top retailers (Walmart, Target, Kroger, etc.)
Available for select retailers (Walmart, Target, CVS, ASDA, Tesco, Sainsbury's)
Share of shelf
Monitors and optimizes search rankings and share of shelf across retailers
Offers organic, paid, and natural placement metrics
Data transparency
Customer-facing dashboard for data quality, validation, and sources
Not transparently shared
Advertising integration
Full integration with Retail Media management; 24/7 optimization based on multiple metrics
Separate from media management; Requires integration with third-party tools
Sales integration
Seamlessly integrated with other business functions (Sales, RGM, Supply Chain, Finance, etc.)
Not available except for SEO
Market Share feature
CommerceIQ
Profitero
Data accuracy
100% accurate, full market coverage, Full category with custom taxonomy
~80% category level, 70-80% item level accuracy, Does not provide full category coverage
Scraping frequency
Data refreshes 2x per week
Weekly scraping, daily estimates
Customizability
Customizable reporting
Low customizability, Custom taxonomy required
Sales & revenue
Weekly revenue estimation for all competitor brands
Limited, shows missing data without solutions
Integrations
Delineates 1P vs 3P, estimates competitor ad spend
No easy way to filter out 3P sellers
Retail Media Management feature
CommerceIQ
Profitero
Incrementality
AI-based incrementality measurement, true incremental ROI using iROAS
Not offered, requires partnership with another vendor
Supported platforms
Amazon, Gopuff, Walmart, Instacart, Target, Home Depot, Sam's Club, CVS, Best Buy, Ulta, Lowe's, Costco, Chewy, Kroger, Kogan, Office Depot, Kohl's, + more
Amazon (US only), requires Pacvue, Skai, or Publicis media integration
Retail-aware advertising
Retail data integrated into ad optimization, inventory and PO data, item-level competitive mapping and elasticity
Trigger conquesting campaigns for price shifts or out-of-stock, pause for non-compliance or poor reviews
Share of voice optimization
Tracks thousands of keywords driving >80% of sales, weighted SOV, full item-level SOV integration
Requires integration, offers SOV + Share of Media, Share of Search
Share growth capability
Auto-flag competitive out-of-stock opportunities, full market SOV and traffic insights, AI automation of share-of-search conquesting
Trigger conquesting campaigns, pause for non-compliance, requires integration
Dayparting
Ensures campaigns live full day, hourly bid adjustments, granular late-day optimization
Adjust bids for out-of-stock products, requires integration
Budget optimization
Budget pacing, intraweek changes, day of week optimization, event over-indexing
Managed through partnerships, not in tool directly
Customization
In-platform custom strategy builder, custom rules and optimization criteria
Limited to no customizability
Ecommerce Sales Management feature
CommerceIQ
Profitero
Market insights
Full market share view, SKU-level data, multi-retailer
An all-in-one platform for brands to plan, monitor, and execute their ecommerce businesses
Connected
Break down silos in your organization by giving your sales, marketing, brand, supply chain and agency teams access to a single unified platform.
Intelligent
Empower your teams with the information they need at their fingertips. Streamline measurement and planning processes, so you can focus on the results that matter most.
Automated
We’re leading the charge on reducing repetitive manual tasks with predictive analytics and automated actions and insights, allowing you to maximize your return on investment.
One smart platform for your retail ecommerce business. Finally.
CommerceIQ is the pioneer in helping brands win through retail ecommerce channels like Amazon, Sam's Club, Kroger, Walmart.com, and Instacart, where 85% of all ecommerce happens. CommerceIQ's unified platform applies machine learning and automation across marketing, supply chain, and sales operations to help brands unlock the secret to gaining market share profitably.
Ecommerce Sales Operations
Track and improve your performance across sales, operations and media metrics, including SKU-level profitability and market share.
Profit Recovery Automation
Machine driven approach to identify shortage drivers and dispute 100% of shortage dollars which nets a 70% success rate.
Retail Media Management
Full funnel single source of truth for retail media spend, performance and optimization across your omnichannel team.
Digital Shelf Analytics
Enables brands to ensure the right assortment, availability and fulfillment methods down to a brand, category, and regional market level.
Here's what our customers are saying
"Before working with CommerceIQ, we were too focused on analyzing advertising in a vacuum using established KPIs such as return on ad-spend (ROAS) and CTR...we exceeded our sales goals."
Head of Ecommerce
EltaMD
“I’ve been impressed by how quickly the CommerceIQ Channel Optimization Platform and ecommerce experts have become an integral part of how we run and profitably grow our Amazon business."
Steve DaighSr.
Director of ecommerce
“Granularity is super-important to PepsiCo…CommerceIQ’s coverage is great and they were able to provide exactly what we needed. CommerceIQ offers a slick user interface and intuitive dashboards."
Michael Gold
PepsiCo Strategy & Ecosystems
See how Digital Shelf Optimization will drive actionability in your organization
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.jpeg?width=1018&height=463&name=WhatsApp%20Image%202024-05-24%20at%205.10.15%20PM%20(1).jpeg "Intraday Scraping")
.jpeg?width=1018&height=462&name=WhatsApp%20Image%202024-05-24%20at%205.10.15%20PM%20(3).jpeg "Data Actionability")
.jpeg?width=1018&height=463&name=WhatsApp%20Image%202024-05-24%20at%205.10.15%20PM%20(2).jpeg "Sales & Advertising")
.jpeg?width=1018&height=461&name=WhatsApp%20Image%202024-05-24%20at%205.15.02%20PM%20(1).jpeg "Incremental Growth")
