[REPORT] Retail Ecommerce Trends & Insights
The first half of 2024 presented a tipping point for brands who want to survive and thrive in the future of the industry. As marketplaces become more saturated, costs rise, and advertising strategies require more data and insights than ever to be successful, brands need smarter approaches to manage the ecommerce landscape.
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3 key takeaways
- It’s time to dial in your Prime Day deals: To effectively capture attention and drive sales this Prime Day, strategic offers and promotions are essential to outshine competitors and ensure the visibility and conversion of your products.
- Inventory losses require more accurate forecasting: While inventory levels increased across verticals, out-of-stock (OOS) issues did not necessarily decrease alongside them; in fact, revenue losses due to OOS often accompanied that inventory growth, likely due to misaligned demand forecasting.
- Focus on incremental sales: Incrementality across the digital shelf will become more important for brands to win online as the competition heats up and ROAS cools down across the board.