Industry Report: 2024 Post-Prime Day Playbook

Prime Day and beyond: Why you don’t have to sell on Amazon to reap the rewards of the midsummer sales event

 

Prime Day’s impact has permeated the entire retail industry, with some now calling this the “midsummer sales period” to reflect the broader planning implications for brands and retailers alike. In this deep-dive report, we reveal key trends from the July 2024 shopping holiday—as well as tactical tips and guidance to help brands and retailers prepare for the likely fall 2024 iteration of Prime Day and the upcoming holiday sales period.
2024 Post-Prime Day Playbook (1)

3 key takeaways

  • How sellers can capitalize on high-intent customers during Prime Day sales using a combination of advertising solutions in the Amazon portfolio
  • Tips to help sellers level up their content and creative to build customer engagement after they’ve won the initial purchase
  • Marketing, advertising and merchandising strategies to capitalize on the behaviors that Prime Day activates

Download your free copy of the 2024 Post-Prime Day Playbook