INDUSTRY REPORT
2024 Wrapped
5 Key insights for building a bigger, better brand in 2025
2024 Gave us a lot to unpack. Over the last year, steady average selling prices, rising Amazon unit growth and smarter ad sales data revealed both opportunities and challenges for brands.
Using our proprietary ecommerce data, we took a deep dive into the key trends and metrics that shaped ecommerce over the past year—from revenue growth and consumer engagement to margins and advertising performance.
In this report, we’re breaking down the numbers to share what’s driving industry change, including key insights to help guide smarter decision-making in 2025.
5 Key insights:
- Steady ASPs can't shield margins from rising tariff pressures
- Shifts in revenue mix suggest ASP declines are already on the way
- With inventory growth outpacing sales, Amazon is stocking up
- Advertising efficiency is improving as brands stretch their budgets
- As organic traffic lags, all signs point to paid incrementality strategies