INDUSTRY REPORT
CategoryIQ: Pet Food
Our CategoryIQ reports unpack the latest market trends from US Amazon data at the category level. These exclusive insights help our customers understand the category and competitive dynamics influencing market growth, and how they can apply winning strategies to grow their brands across retailers, too.
Here’s what we found is trending in Pet Food:
The Pet Food market demonstrated positive growth in Q3, with both the Cat and Dog Food categories revealing growing consumer demand, innovative product themes and intensified promotional activity. Key players leveraged advertising and promotions to capture market share, with notable dynamics across price bands and specialty sub-categories.
Time period: Jul-28-2024 to Nov-02-2024 vs Apr-21-2024 to Jul-27-2024
3 Key insights
- Ad spend is on the rise: Top brands scaled up promotions, which played a critical role in driving Q3 sales
- Competition is growing: New product launches led Amazon Brand to emerge as a strong contender, while specialty categories like Sensitive Stomach and Chicken Rice themes were highly contested
- Consumers prioritized pet spending: Mid-range price bands dominated while premium price bands contributed smaller but meaningful shares