CategoryIQ: Pet Supplies
Our CategoryIQ reports unpack the latest market trends from US Amazon data at the category level. These exclusive insights help our customers understand the category and competitive dynamics influencing market growth, and how they can apply winning strategies to grow their brands across retailers, too.
The Pet Supplies market grew by an average of 3.8% in Q3 2024, with the Cat Litter and Housebreaking segment leading the charge.
Brands like Fresh Step and Petsafe faced declines in market share despite promotional efforts, signaling inefficiencies in advertising spend and competitive strategies. Meanwhile, Petlibro gained market share in Feeding and Watering Supplies, rising from 12.5% to 15.3%—supported by its strong presence in high-demand themes like stainless steel containers.
3 Key insights:
- Competitive shifts: Brands that successfully aligned with evolving consumer preferences underscored the importance of targeted strategies in pricing, innovative product development and effective advertising
- Mid-range prices are performing: Price bands heavily influenced unit sales, with the $13-17 range dominating for Pooper Scoopers and Bags (39% units & revenue)
- Shoppers are embracing innovative products: Emerging product themes such as Automatic Self-Cleaning Litter Boxes (16.9% share) and App-Controlled Feeders (23.5% share in their theme) highlighted a growing preference for innovative, technology-driven pet care solutions