INDUSTRY REPORT
CategoryIQ: Power Tools
Our CategoryIQ reports unpack the latest market trends from US Amazon data at the category level. These exclusive insights help our customers understand the category and competitive dynamics influencing market growth, and how they can apply winning strategies to grow their brands across retailers, too.
Here’s what we found is trending in Power Tools:
The Power Tools category saw strong growth in Q3 2024, with an overall market expansion of 6.9%. Makita led in market share gains driven by increased promotions, while Dewalt and Milwaukee lost ground. In terms of product mix, Impact Drivers is a competitive segment with no brand dominating currently, while purchases for Battery Charger for Drills took the highest category share at 15.58%.
3 Key insights
- Category growth: The Tools market grew by 11% overall and Power Tools by 6.9%, indicating positive market dynamics heading into the holiday season
- Shoppers are looking for new products: New product launches spurred significant revenue growth in the Electric and Power Tools categories
- Prices under $125 are performing: Sales were concentrated in the $4 - $123 price range, suggesting some price-sensitivity in this category as shoppers favor affordable tools vs. higher-priced options