REPORT: Prime Day 2024 Insights
An hourly recap of Amazon's hottest summer event
Prime Day 2024 spending patterns indicate that shopper behavior is shifting across categories, as discerning consumers are looking for more than just the lowest price online—waiting patiently for deals and discounts to snag the higher-priced items they really want.
3 key takeaways
- Prime Day 2024 saw revenues nearly triple compared to the previous week, with an overall 15% increase in average prices—suggesting that discounts prompted consumers to purchase higher-priced items when they could access them at the lowest prices.
- Toys, Electronics, Home & Kitchen, and Patio, Lawn & Garden categories thrived, boasting revenue increases ranging from 400 to over 600 percent as compared to the week prior.
- Pets saw prices fall by 14% and only a 79% revenue increase—making it relatively one of the weakest-performing categories over Prime Day.