The CPG's guide to revenue management on the digital shelf
It’s one of the industry’s worst-kept secrets: Brands waste a staggering amount of money on ineffective trade promotions every year.
Right now CPGs are urgently looking for ways to improve the unit economics whilst continuing to drive value for shoppers in the omnichannel.
Get the guide to learn:
- How CPGs use strategic revenue management to get the most out of their trade spend and drive category value profitably
- Why having an integrated approach to revenue management is critical
- How digital shelf analytics help win online at speed and scale