Use our Turkey 11 insights to win in 2024
Download The Ultimate Recap of ‘Turkey 11’ 2023
Key findings you can use:
- It's more competitive than ever: The first 5 days (T5) of Turkey 11 2023 saw gross margin declines between 6.5% and 12.9% and ROAS declines of $2.70+ vs. 2022
- Topline saw growth vs. 2022: T5 2023 was 10% bigger when measured by ordered revenue vs. 2022. Prime Day 2023 remained the dominant shopping event of the year
- Reliance on Sponsored Products grew: In the 2023 version, brands relied more heavily on Sponsored Products as against other ad types as compared to 2022
